Podknife - #115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription by Creative Elements

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#115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription

Podcast |: Creative Elements
Publisher |: The Podglomerate
Media Type |: audio
Podknife tags |: Business,; Careers,; Creativity,; Entrepreneurship,; Interview
Categories Via RSS |: Business,; Entrepreneurship,; Marketing
Publication Date |: Aug 30, 2022
Episode Duration |: 00:53:54

Description
Content Encoded

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs. Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners. In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation. Full transcript and show notes Learn more about Supercast Follow Jason Sew Hoy on Twitter TIMESTAMPS 00:12 - Creator Ecosystem Bird’s Eye View 00:34 - Today’s guest 01:02 - Jason’s Journey To 99designs 02:16 - Jason Saw The Power Of Podcasting 02:50 - What We Learn Today 03:30 - The Unusual Beginning’s of 99designs 08:26 - Creator vs Creative 14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts 16:19 - Jason Meets Andrew Wilkinson and Sam Harris 16:43 - Patreon Problems Needed Solutions 17:30 - Start Of Supercast 18:29 - Money Behind A Huge Podcast Launch 21:37 - Why Breaking Points Blew Up 23:06 - How Can I Sustain Creating Bonus Content? 24:16 - Supercast Q+A Feature 25:13 - Best Trick To Growing A Paid Community 29:39 - Is Ad Free Enough To Convert a Free Listener? 31:19 - Is 5% Conversion Rate The Standard? 32:58 - Teams Behind Successful Podcast Creators 34:28 - When To Monetize Your Podcast 40:09 - Best Incentives to Convert Free Listeners to Paid 44:16 - How To Price A Premium Membership 46:24 - Monthly vs Yearly Pricing *** CONNECT 📬 Subscribe to the newsletter 🐦 Connect on Twitter 📸 Connect on Instagram 🎵 Connect on TikTok 🙏 Make a guest or mailbag request 📝 Check out our curated Playlists *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 📞 Leave me a voicemail 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify ☕️ Buy Me A Coffee *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy. Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

WATCH

▶️ Watch this episode on YouTube

***

EPISODE DESCRIPTION

Jason Sew Hoy is the cofounder and CEO of Supercast. He was previously COO & Chief Growth Officer at 99designs.

Supercast is a podcast subscription platform for thousands of podcasters, networks, and publishers. Their top 10 podcasters earn $12+ million a year directly from their listeners.

In this episode, we talk about Jason’s path to Supercast, when a premium podcast subscription makes sense, how to create good incentives for subscribers to pay, and why none of this has been possible without Experimentation.

Full transcript and show notes

Learn more about Supercast

Follow Jason Sew Hoy on Twitter

TIMESTAMPS

00:12 - Creator Ecosystem Bird’s Eye View

00:34 - Today’s guest

01:02 - Jason’s Journey To 99designs

02:16 - Jason Saw The Power Of Podcasting

02:50 - What We Learn Today

03:30 - The Unusual Beginning’s of 99designs

08:26 - Creator vs Creative

14:12 - Tim Ferris Inspired Jason’s Interest In Podcasts

16:19 - Jason Meets Andrew Wilkinson and Sam Harris

16:43 - Patreon Problems Needed Solutions

17:30 - Start Of Supercast

18:29 - Money Behind A Huge Podcast Launch

21:37 - Why Breaking Points Blew Up

23:06 - How Can I Sustain Creating Bonus Content?

24:16 - Supercast Q+A Feature

25:13 - Best Trick To Growing A Paid Community

29:39 - Is Ad Free Enough To Convert a Free Listener?

31:19 - Is 5% Conversion Rate The Standard?

32:58 - Teams Behind Successful Podcast Creators

34:28 - When To Monetize Your Podcast

40:09 - Best Incentives to Convert Free Listeners to Paid

44:16 - How To Price A Premium Membership

46:24 - Monthly vs Yearly Pricing

***

CONNECT

📬 Subscribe to the newsletter

🐦 Connect on Twitter

📸 Connect on Instagram

🎵 Connect on TikTok

🙏 Make a guest or mailbag request

📝 Check out our curated Playlists

***

SPONSORS

💼 View all sponsors and offers

***

SAY THANKS

📞 Leave me a voicemail

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

☕️ Buy Me A Coffee

***

PODGLOMERATE NETWORK

This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our manage.com/subscribe/post?u=a3da57251c024955428e72bcc&id=abeea0a423">newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.

Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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