Fashion technology leadership and innovation … Rebecca Minkoff (bio) (Co-Founder and Designer of the Rebecca Minkoff womenswear brand) and Uri Minkoff (bio) (Co-founder and CEO of the Rebecca Minkoff womenswear brand and Creative Director and CEO of Uri Minkoff menswear brand) join Marc Raco, and guest hosts Liz Bacelar (serial entrepreneur, fashion tech thought leader and founder of Decoded Fashion) and Robin Copland (VP of Retail for North America of ThoughtWorks, a global technology consultant and software development firm), for an episode of FIYB LIVE, recorded in front of a live audience at Qlabs co-working space in New York City. Hear Part 1 of this interview conducted by American Fashion Podcast. Connecting, creating a movement, and looking forward Reflecting on their brand’s story, the Minkoff’s discuss the harmony between consumer and the insular fashion world, breaking down existing walls preventing people from being part of beautiful industry, and the importance of inclusion. On the subject of connecting with people, the cofounders touch on the importance of the little things to connect, being unconventional, still thinking as a startup, the unicorn dream, creating a movement, showing a woman that she’s powerful and strong, and looking forward as product plus larger a content and educational play. Human moments, customization,  and innovation Customer engagement, wanting to be a brand setting the standards in what online vs. offline looks like, how easing pain points can equal measurable ROI, taking away moment of identity crisis between VIP vs. anonymous, and assuring ecommerce looks at human moments when abandonment is likely. Using data for mass customization, aiming towards more customization, and the complexities and considerations of moving towards meaningful 3D printing integration. The co-founders touch on their roles in propelling fashion tech innovation, working with Intel to help women to stay on track of STEM, and the way of the future. Millennials, embarrassing stories, and proud moments Off the Grid Questions cover being a Millennial designing for other Millennials, the most embarrassing stories that each sibling would not want the audience to know, Care Bears, naked Barbies, Star Wars masks, levitation, proudest moments, a dance win, and fatherhood.