2010: Business leaders today are looking for every possible advantage to grow their business. Of course, that’s not a whole lot different from years past, except that instead of wanting to enhance their operations, many need this knowledge just to stay in business. For that reason, a solid book of business lessons, taught by someone who has been in the trenches and led—and studied, himself—is always a hotly sought-after commodity. DAVID RUSSO podcast excerpt: "Maybe you have a lot of regeneration of trust to go through if you've not been forthright with your employees. But most organizations, when they deal with their employees, have a behavior pattern that indicates that either they don't trust their employees to know the truth or they don't think their employees can handle the impact of the truth." Enter David Russo, author of 17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage. Russo spent 19 years as VP of human resources for SAS Institute, which won numerous quality-of-work and quality-of-life awards during his tenure. More recently, he founded Eno River Associates to consult on best practices and workforce strategies with companies of all sizes.