This is the fourth episode in a crossover mini-series between Brave New Work cohosts Rodney Evans and Aaron Dignan and Chase Chapman, builder of DAOs and host of the On the Other Side podcast. Each episode dives into a specific topic related to organizational design for Web3. Today, they talk about why anchoring to KPIs can run afoul of how value is actually created in complex systems and how data can be used to steer choices rather than to set objectives.