Listening to episodes from my archive, is a great reminder of how somethings in marketing don't really change . In 2018, I had a conversation with Jennifer Crawford about hosting your own conference.  Her advice is as relevant today. 

Hosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge. Planning an event for 200 or fewer attendees gives you a chance to meet face to face with people you may only know through online events. The interactions allow you to build deeper connections with your community of customers, prospects, referral partners, and yes, even competitors.

Don’t try to be all things to all people. Keep the focus narrow and you are more likely to attract the right people to the event.

 

About Jennifer 

Jennifer’s passion is helping people grow their businesses. In addition to business and conference consulting, she is also the co-founder of a recently launched company, Sparent–a virtual temp agency staffed by stay at home moms with skills to spare.

She lives with her hunk of spunk husband, Thor and their 140 lb. drool beast, Meatball in Fairfax, VA.

 

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