I've been podcasting for a long time, but if I had to classify my podcast, it's an enjoyable hobby. However, there are ways to make money with your podcast, and that's what I talked with Darren Saul about.

Here are some key takeaways from the conversation

1. Sponsorship Opportunities:  Podcasts don't need to have thousands of episodes to attract sponsors. Even from the beginning, podcasters can approach companies aligned with their content to collaborate. This approach can lead to mutually beneficial partnerships where both parties promote each other.

2. Premium Content: Offer exclusive, premium content that listeners have to pay for. While the main podcast episodes remain free, additional in-depth content, resources, or even behind-the-scenes access can be monetized through platforms like Patreon or a subscription model on the podcast's website.  The key is deciding what information to give away, and what to put behind the paywall 

3. Consulting and Coaching: As podcasters build their audience and establish themselves as authorities in their field, they can leverage this position to offer consulting, coaching, workshops, and even keynote speaking. This not only generates revenue but also enhances their credibility and brand.

4. The Power of Podcasting as a Marketing Tool: Darren reiterates beyond direct monetization, podcasting is a fantastic way to build trust and credibility. It can serve as an effective marketing strategy that draws people to a business, offering long-term benefits beyond immediate financial gains.

About Darren

Darren Saul is a Serial Podcaster, Strategist, Trainer, Coach, Keynote Speaker and Student of Human Attention. He started using the Power of Podcasting to build his photography business and was so amazed with the results he never looked back! He is now a Podcast Junkie who consults with organizations to help them get serious business results integrating Podcasting into their marketing strategy.

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