Recently, I had to clean out all of my closets because we were replacing the flooring. The process was interesting because buried deep in those closets were things I hadn't used or thought about in years. And quite frankly, I hadn't missed.

Every now and then I ran across something that made me stop and say, "Wow, that's really cool, I should use that again. And it made  me thin about my marketing.

When you look at all of the different things you've done over the years, you've got a marketing closet. From time to time, you need to take it all out and evaluate each piece. Is it still adding value? Is there something you forgot about that you used to do that worked really well? Are there things you just need to let go of?

If you haven't done it in awhile, it is time to clean out your marketing closet. And if you need a little help, give me a buzz. Set up an office hour and we can talk about what should be in your marketing closet.