#106 Victoria Searl, Founder of DataHawks, on the Data-Driven Customer Journey
Publisher |
Michael Tingsager
Media Type |
audio
Categories Via RSS |
Business
Careers
Entrepreneurship
Management
Publication Date |
May 13, 2021
Episode Duration |
01:06:19
It doesn’t take a data scientist to understand the patterns of human behaviour in your business. I speak with data expert Victoria Searl to unpack exactly what you need to do to be more informed with your decisions. As Founder of DataHawks, her digital marketing agency uses your data to identify and profile your most valuable customers – creating and delivering business changing acquisition, conversion and retention. Join us as we explore the discount syndrome, customer avatars, ‘proof of presence’ data, analysing the Eat Out To Help scheme – and lessons learned from her two grandmas. Too often we rely on our gut instinct in hospitality, so it’s time to shake things up and “be more ecommerce”. Links: ‘Good To Great’ by Jim Collins: https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090/ (https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090/)  Moneyball (2011): https://www.youtube.com/watch?v=-4QPVo0UIzc (https://www.youtube.com/watch?v=-4QPVo0UIzc)  ‘Start With Why’ by Simon Sinek: https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229/ (https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229/)  ‘The First 90 Days’ by Michael Watkins: https://www.amazon.co.uk/First-Days-Updated-Expanded-Strategies/dp/1422188612/ (https://www.amazon.co.uk/First-Days-Updated-Expanded-Strategies/dp/1422188612/) Victoria’s LinkedIn: https://www.linkedin.com/in/victoriasearl/ (https://www.linkedin.com/in/victoriasearl/)  DataHawks: https://www.wearedatahawks.com/ (https://www.wearedatahawks.com/)  #81 Dhilon Solanki, UK & EMEA Director at Sprout, on Customer Loyalty: mavericks.captivate.fm/episode/81">https://hospitality-mavericks.captivate.fm/episode/81 (mavericks.captivate.fm/episode/81">https://hospitality-mavericks.captivate.fm/episode/81)  Connect with the podcast: designer-2784.ck.page/40ada1483a">https://colossal-designer-2784.ck.page/40ada1483a (Join the Hospitality Mavericks newsletter): https://rb.gy/5rqyeq (https://rb.gy/5rqyeq)   A big thank you to our sponsor Bizimply who are helping progressive leaders and operators making every shift run like clockwork. Head to our website at https://www.bizimply.com/?utm_source=partner&utm_medium=referral&utm_campaign=mavericks (www.bizimply.com) or email them directly at advice@bizimply.com. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy Support this podcast
It doesn’t take a data scientist to understand the patterns of human behaviour in your business. I speak with data expert Victoria Searl to unpack exactly what you need to do to be more informed with your decisions. As Founder of DataHawks, her digital marketing agency uses your data to identify and profile your most valuable customers – creating and delivering business changing acquisition, conversion and retention. Join us as we explore the discount syndrome, customer avatars, ‘proof of presence’ data, analysing the Eat Out To Help scheme – and lessons learned from her two grandmas. Too often we rely on our gut instinct in hospitality, so it’s time to shake things up and “be more ecommerce”. Links: ‘Good To Great’ by Jim Collins: https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090/ (https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090/) Moneyball (2011): https://www.youtube.com/watch?v=-4QPVo0UIzc (https://www.youtube.com/watch?v=-4QPVo0UIzc) ‘Start With Why’ by Simon Sinek: https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229/ (https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229/) ‘The First 90 Days’ by Michael Watkins: https://www.amazon.co.uk/First-Days-Updated-Expanded-Strategies/dp/1422188612/ (https://www.amazon.co.uk/First-Days-Updated-Expanded-Strategies/dp/1422188612/) Victoria’s LinkedIn: https://www.linkedin.com/in/victoriasearl/ (https://www.linkedin.com/in/victoriasearl/) DataHawks: https://www.wearedatahawks.com/ (https://www.wearedatahawks.com/) #81 Dhilon Solanki, UK and EMEA Director at Sprout, on Customer Loyalty: mavericks.captivate.fm/episode/81">https://hospitality-mavericks.captivate.fm/episode/81 (mavericks.captivate.fm/episode/81">https://hospitality-mavericks.captivate.fm/episode/81) Connect with the podcast: designer-2784.ck.page/40ada1483a">https://colossal-designer-2784.ck.page/40ada1483a (Join the Hospitality Mavericks newsletter): https://rb.gy/5rqyeq (https://rb.gy/5rqyeq) A big thank you to our sponsor Bizimply who are helping progressive leaders and operators making every shift run like clockwork. Head to our website at https://www.bizimply.com/?utm_source=partnerandutm_medium=referralandutm_campaign=mavericks (www.bizimply.com) or email them directly at advice@bizimply.com. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

It doesn’t take a data scientist to understand the patterns of human behaviour in your business. I speak with data expert Victoria Searl to unpack exactly what you need to do to be more informed with your decisions. As Founder of DataHawks, her digital marketing agency uses your data to identify and profile your most valuable customers – creating and delivering business changing acquisition, conversion and retention.

Join us as we explore the discount syndrome, customer avatars, ‘proof of presence’ data, analysing the Eat Out To Help scheme – and lessons learned from her two grandmas. Too often we rely on our gut instinct in hospitality, so it’s time to shake things up and “be more ecommerce”.

Links:

‘Good To Great’ by Jim Collins: https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090/ 

Moneyball (2011): https://www.youtube.com/watch?v=-4QPVo0UIzc 

‘Start With Why’ by Simon Sinek: https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229/ 

‘The First 90 Days’ by Michael Watkins: https://www.amazon.co.uk/First-Days-Updated-Expanded-Strategies/dp/1422188612/

Victoria’s LinkedIn: https://www.linkedin.com/in/victoriasearl/ 

DataHawks: https://www.wearedatahawks.com/ 

#81 Dhilon Solanki, UK & EMEA Director at Sprout, on Customer Loyalty: mavericks.captivate.fm/episode/81">https://hospitality-mavericks.captivate.fm/episode/81 

Connect with the podcast:

designer-2784.ck.page/40ada1483a">Join the Hospitality Mavericks newsletter: https://rb.gy/5rqyeq  

A big thank you to our sponsor Bizimply who are helping progressive leaders and operators making every shift run like clockwork. Head to our website at www.bizimply.com or email them directly at advice@bizimply.com.

This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

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