​I am an email marketing fan so I was excited to invite Kendra Corman to join me for a conversation on how to make email marketing effective.

She started by explaining why email is so important.  Sure it is great to build a community on social media, but what will you do if Facebook goes down or cuts off your profile. You are stuck.  But if you have email addresses, you  own those contacts and can take them wherever you want.

You have the flexibility to contact them when you want and to share information  they want and need to know.

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