Mickey Kennedy, founder of eReleases joined me for another conversation about building your authority and online visibility.  This time we talked about the importance of using surveys and studies to stand out as a subject matter authority.

Why does this strategy work?  First of all the media loves data.  Fresh data from industry-specific surveys can attract media attention. You can use a platform like SurveyMonkey to create a 16-question survey, including some fun or unusual questions to capture interest.

You don't need to do it on your own.  consider partnering with small or independent trade associations to distribute your survey. These associations often seek media attention and can help amplify your survey in exchange for being mentioned in the press release.

This strategy works because the survey results helps position you as an industry expert so once you are done conducting the survey, create a dedicated page on your website with all questions and responses. Highlight key findings in your press release and direct journalists to this page, potentially leading to more coverage. . Share resulting media coverage on your website, social media, and newsletters to build trust and credibility with potential customers as well. 

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