Does the use of social media lead to more sales? What’s the ROI for the time and money you put into Facebook, Twitter, YouTube videos and other social media channels? Yes, these questions are still being asked, although at least people are now  more focused on the best channels to use and what type of content creates the behaviour you want.

In this interview Ken Burgin talks to Sean Callanan, the founder and CEO of SportsGeek, a sports digital marketing agency. He’s an avid sports fan, and his business focuses on connecting sporting teams, players, fans and sponsors using modern technology and social media. In sport the talk is about members, fans, game attendance, loyalty, scores and results. Compare this with restaurants, bars and clubs where we discuss customers, visitor numbers, weekly sales and per-head spend. Both industries should be watching and measuring what fans like (and don’t like), what excites them and what lights up social media. Hospitality has a lot to learn from the world of sport!

You can also hear Sean on his popular SportsGeek Podcast and the regular Beers, Blokes & Business podcast – both part of my weekly routine!