What do you want people to say about you when you're not in the room. What do you want them to tell people. who are looking for someone who does what you do?

All of those comments add up to your personal brand. Now a lot of business owners are under the misconception that somehow they control their brand. But they don't.

Your brand is something that exists in the mind of your customers.  All you can do is influence it with your marketing messages and your actions and over time you will create a brand representative of who you are.

Looking for more resources on branding and positioning?  Start with the position statement workbook