Jeff Lotman is the founder and CEO of brand licensing agency, Global Icons. You may be asking yourself: what exactly is that? Rest assured, you are not alone. As he puts it, they “operate in an incredibly misunderstood field that no one knows about.” In this episode, Jeff and Chris talk about the world of invisible marketing. Pairing brands with products that you wouldn’t think necessarily go together. Thanks to Gusto for sponsoring this episode - gusto.com/futur Learn more about your ad choices. Visit podcastchoices.com/adchoices