Centennial Park is very different to a restaurant or bar, but their ability to find stories in the daily events, landscape, visitors and staff are an impressive model for anyone who is wondering about ‘what do I write about’ on a blog. It’s not a small space, with more than 20 million visitors per year and a space that covers 220 hectares (approx 550 acres).  Their blog is always interesting, and it’s backed up with great use of social media to reach different audiences.

In this interview Ken Burgin talks with Craig Easdon, Manager of Marketing & Communications at Centennial Parklands – he’s a fund of information about content creation for the blog, the publishing calendar, social media management and creating popular web content that appeals to visitors, world-wide web browsers and the media. Full and happy disclosure – I live 100 m. from the park and walk around and through it most days of the year!