Podknife - 102: The Advertiser's Dilemma by The Critical Path

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102: The Advertiser's Dilemma

Podcast |: The Critical Path
Publisher |: 5by5
Media Type |: audio
Podknife tags |: Tech News,; Technology
Categories Via RSS |: Tech News,; Technology
Publication Date |: Dec 02, 2013
Episode Duration |: 01:46:04

Description
Content Encoded

A history of Cinema as seen through disruptive lenses. How did the medium evolve from novelty to experimentation to establishment of a predominant business model to concentration of power, regulation and ultimate stagnation. How to measure "performance" of a medium via the median age of the audience and how that affects the advertiser's calculus.

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Sponsored by Hover.com (use code DANSENTME for a 10% discount), Squarespace (use code ‘ HONEY’ for 20% off), and Shutterstock.com (use code ‘DANSENTME9’ for 25% off, and Harvest (use code 5BY5 for 50% off your first month).

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