Podknife - 102 - How Cannabis Marketing is Maturing by Yeah, That's Probably an Ad

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102 - How Cannabis Marketing is Maturing

Podcast |: Yeah, That's Probably an Ad
Publisher |: Adweek
Media Type |: audio
Podknife tags |: Advertising,; Business,; Creativity,; Design,; Interview,; Management & Marketing,; Media,; Technology
Categories Via RSS |: Business,; Marketing
Publication Date |: Oct 02, 2018
Episode Duration |: 00:46:02

Marijuana marketing is quickly shifting from novelty to big business as the trend of legalization sweeps across America. Adweek staff writer Lindsay Rittenhouse joins us to talk about her cover story on how cannabis marketers are battling stereotypes and carving out new niches.

We also recap the best of Brandweek and talk about the week's best ads, including a polarizing political ad trying to get more millennials to the polls.

Hosted on Acast. See acast.com/privacy for more information.

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