One of the most common mistakes business owners make is thinking that there’s some single magic key word or phrase that they must dominate. But that just isn’t how search works anymore. Why? Because today, people are more likely to use natural language as they type or dictate to Siri. So instead of typing a short phrase like furnace repair, they’re more likely to ask “Who can I call to replace my furnace?” or “Why is my furnace making a funny sound?”

Today if a prospective customer goes  to Google to look for a business like yours, they are using phrases and questions.  And your website must contain those words. They tell Google and other search engines exactly what your website or page is about. That information is then stored in the search engine database so it can be presented to prospective customers when they’re looking for a product or service.

As you think about your keywords, think about natural language and how people are more likely to talk when they’re looking for a business like yours.

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