101 - Brandweek, Reborn
Publisher |
Adweek
Media Type |
audio
Categories Via RSS |
Business
Marketing
Publication Date |
Sep 24, 2018
Episode Duration |
00:48:43

Veteran marketing pros may remember Brandweek as Adweek's former sister publication, which was combined with Adweek several years back. Now it's back—as both an event and a print magazine. To talk about both, we've got Adweek Brand Marketing Editor Kristina Monllos and her colleague on the brand marketing beat, Katie Richards. We'll give you a sneak peek at the highlights of this week's Brandweek event, and in addition, we'll talk about some leadership shifts at Wieden + Kennedy and the week's best ad (a Bigfoot-themed political ad you won't want to miss).

Sponsor: This episode is brought to you by StackAdapt, the No. 1 programmatic native advertising platform with the right tools for navigating the complexities of digital media. StackAdapt offers real-time forecasting, hyper-granular reporting and more. Visit StackAdapt.com to learn more. 


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