It’s an incredibly exciting week for Rams fans as their team kicks off the beginning of the NFL season with an exhibition game against the Dallas Cowboys and takes its turn as subjects of the critically acclaimed HBO docu-series, “Hard Knocks.” Joshua Neuman puts the Rams/Cowboys matchup in historical context and dissects the first episode of “Hard Knocks” and how the producers of the series are emphasizing the team’s Los Angeles roots. Celebrities are already gravitating to the team, but is that reason to expect that the Rams season will have a Hollywood ending?