Episode 098. "It is not the time to NOT send out that newsletter. It's not the time to take a break on Facebook Lives. This is the time to jump on and have live Q and A because it is about just reaching out... To be able to respond very quickly to couples and what they need because it's not only about the message, but how you respond to it." ~Ivy Summer

Wedding planners are specialists at the art of pivoting. Sure, the timing for a venue to cancel or a cake maker to bail isn’t always great but a seasoned planner generally has an ace up their sleeve ready to save the big day.

At least that’s the narrative played out in every 90s romcoms ever made about the industry - way back before shelter-in-place and social distancing reshaped in a hurry how, when, and if couples get married.

Ivy Summer is a certified wedding planner and a former digital nomad who now runs her global empire from northern Greece.

Like most of us, she’s questioning how she can be of service to her clients while maintaining her own safety. Unlike many of us, Ivy already had a plan in the works. Her suggestions for managing a business during these unprecedented times and caring for your tribe are a mix of energetic optimism and forthright honesty.

While she’s hyper-focused on her clients right now - some of whom have lost venue deposits, others who have had to put off their big day for a year - Ivy is well aware that her mental health and the safety of her family are equally important.

Connection remains her go-to coping strategy. Checking in with her followers via Instagram and hosting Facebook Q & A sessions keep the business running. Maintaining lines of communication with family and friends back home keeps her sane. 

Get the full show notes and connect with Ivy Summer (including Plan Your Wedding Like a Pro course for just $50 for a limited time with promo code: COVID192020) at http://www.thecreativeimpostor.com/098.

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