Yes, you read that correctly. In this episode both Jason and Chris describe how they do in fact sometimes use pure broad keywords in their client's Google AdWords campaigns. No, we're not talking modified broad, we are talking about pure broad keywords! But we're also talking about using them responsibly and like a professional. Jason and Chris share why they've starting using more broad keywords, how they go about doing it with some very specific tips, and they also share some results they are getting from their broad keywords. We hope you enjoy the episode! Do you use broad keywords? Let us know at the contact page and in the YouTube comments and we'll share some listener feedback about broad keywords on the air. Please check out and rate and review our new podcast: PPC Questions And Answers: https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764