There's a lot more to cafe success than good coffee. You need the right location, equipment, product knowledge and menu. Plus staff who can deliver great service and create a consistent product day after day. Then add smart marketing and a friendly helping of social media.

In this interview, Ken Burgin talks with Levi Andersen of Boyrista.com. He first decided to pull shots for career day at age 6, complete with a Starbucks t-shirt. He resumed his connection with serious coffee during high school, and was soon running a family coffee stand, then a number of cafes. Fast forward several years and he’s now working with Coffee Fest and helping new and existing cafe operators to raise their barista skills, popularity and profits.  You can also follow him on Twitter and his regular podcast.