Podknife - 081: Marketing Architecture by Context & Clarity Podcast with Jeff Echols and Katharine MacPhail

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081: Marketing Architecture

Podcast |: Context & Clarity Podcast with Jeff Echols and Katharine MacPhail
Publisher |: Gābl Media
Media Type |: audio
Podknife tags |: Architecture,; Business,; Careers,; Design,; Interview,; Management & Marketing
Categories Via RSS |: Arts,; Business,; Careers,; Design,; Marketing
Publication Date |: May 24, 2021
Episode Duration |: 00:09:55

I love asking, 'What if you couldn't use the word architect?' I don’t mean what if you weren’t allowed to use the word. What I mean is, what if the word architect or architecture for that matter didn’t even exist? How would you talk about what you do? If you met someone at a ball game or a cocktail party and they said, “So, what do you do?” How would you answer them without using the word architect?

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