Have you ever thought about starting a floral business in the events industry? If you’re a floral designer (or a creative who aspires to do this line of work), you know it’s so much more than just getting to play with pretty flowers. There’s payroll, contract negotiations, hiring/firing, logistics, high stress, long hours. It’s way more than you think.   If you love flowers, but are struggling to turn your passion into profit, this episode is especially for you.   Our guest today is the creator of the online course, The Business Behind the Blooms, which releases in September 2019.

Jessica Zimmerman simplifies how to run a thriving floral business

Today, Jessica shares a few key tips in how to run a floral business, and how to help it grow and thrive.

In this episode, you will learn: • Where to begin if you want to start a new floral design business • the first few steps necessary to make it happen • Why it’s so important to decide early on… is this a business, or is it a hobby? • Common mistakes people make in the first five years of their new floral business, taking a deep dive into… • how to price yourself for profit, including design, setup and delivery fees • how to create healthy boundaries with your prospects and your existing clients • how to keep your business and home life separate • How to reduce email stress and take back control of your inbox, as an events professional • How to build a business with a strong foundation • including creating legal contracts • how to set revenue goals • … and so much more

Florists, event designers and creatives: grab your journal! I’m willing to bet you’ll take copious notes while listening to this one.   #DoTheThing!

Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/jessica-zimmerman-how-to-run-a-floral-business