Howdy ya'll, this week Jacob Baadsgaard, CEO of Disruptive Advertising, joins the Paid Search Podcast to talk all things Google AdWords! Jacob and the guys talk about the 5 to 1 rule and how it can help you determine if your ad spend is profitable, AdWords campaign and ad group structure, writing ads to attract the right customers, and many other AdWords topics. It was great having Jacob on the show and we thank him for coming on! Get a free AdWords audit from Disruptive Advertising - https://www.disruptiveadvertising.com/audit/ And please leave us an iTunes review because the more reviews we have the more likely it is that we'll move up in the iTunes rankings and be able to grow the show. Thanks for your support. Please leave us a rating or review on iTunes, because it helps grow the show - https://itunes.apple.com/us/podcast/paid-search-podcast-weekly-podcast-about-search-engine/id1097687350 PPC resources - http://paidsearchpodcast.com/resources/ Ask us a question - http://paidsearchpodcast.com/contact-us/ Follow the PSP on Twitter - https://twitter.com/paidsearchpod Like the PSP on Facebook - https://www.facebook.com/paidsearchpodcast/