People in hospitality often don’t realise that they’re ‘the most interesting person in the room’ at local events. If you're bogged down with running a business, it’s easy to overlook the opportunities right there in your local area – with the media, local associations, schools, social clubs and wherever people gather.

In this interview, Ken Burgin talks with media and presentations coach Jaimie Abbott about how restaurateurs, managers and chefs can turn their experience and personality into a major marketing asset. It won’t always be TV or radio, but there are dozens of other ways you can become well known locally – and customers prefer to do business with people they recognise. You can contact Jaimie at JaimieAbbott.com.au