Your online diary or blog is an opportunity to communicate directly with customers and online visitors – the latest news on menu changes, events, producers, the local area, staff and recipes. Plus information from ‘behind the scene’ – always of interest to a public obsessed with TV food shows! It will also give a boost to your search-engine rankings – Google gives preference to websites that are updated regularly. Your blog gives a human voice to your business and online presence - the casual conversations that people remember and value.

In this interview, Ken Burgin talks with Clinton Power of Blog Success School – he teaches people how to set up a blog, and how to keep it regularly updated, interesting and widely read. We discussed why he prefers Wordpress as a blogging platform, how to use the right ‘keywords’ and posting format for maximum Google attention, content strategies, and where to find good photos to add interest to posts.