Martel provides custom printer solutions to equipment manufacturers and system integrators. They recently embarked on an innovation journey and after a fantastic team effort VIDA 4.0 was borne. VIDA 4.0 is every equipment manufacturer's dream; it allows them to be able to add additional features to their devices without the huge product re-design and development costs.

Ian and Keith discuss:

• The need for innovation
• What can happen if you stand still
• Providing time & space for innovation to flourish
• Creating a supportive culture
• Collaborating with industry experts & external suppliers

Show Sponsors:-

north.co.uk/">Far North Sales & Marketing

Far North north.co.uk/sales/">Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.