A high-end digital mirror for a new generation shopping experience… Romain Daumont, General Manager of MemoMi Memory Mirror (a mirror for fashion and beauty — using simple body gestures, on the mobile app you can control the MemoryMirror to see 360-degree back and side views in new outfits) joins Karen Moon, Regina Gwynn, and Abby Wallach on location at NRF Big Show 2018.In this episode: MemoMi – digitizing mirror, experiences through digital mirrors How MemoMi created three experiences —  fashion, eyewear, cosmetic tutorial Trying to reproduce beauty methods at home – working with a makeup artist – every step recorded – quality video via link in the mirror Augmented reality, animation possible Video recorded — comes with an angled camera, computer – process the image to make it look like a mirror in real time At NRF, working with Intel Two sided mirror, two experiences at same time Beauty is about training, i.e. master class Ability to run ads, and drive intention Creating unique products allow creativity of brands explode and explore Studies of people trying colors they wouldn’t have otherwise Working with Sephora Finding something immersive, an interesting experience Capturing data on trends, can translate data very early, predict likely hot products Ability to opt in and receive video library of all try-ons and tutorials and share The customer feedback so far, monitoring multiple devices in a single store A way to engage people in a store, a nice and fun experience, icebreaker The ability to customize for the retailer client The post 065 – Romain Daumont of MemoMi – Memory Mirror appeared first on Beauty Is Your Business. See omnystudio.com/listener for privacy information.