Steve Vallas is the proprietor of Honey Bar in South Melbourne. Offering ‘a drink for every mood and a toast for every occasion’, he’s created a popular venue with a friendly, casual atmosphere, good food and a great space for functions.

In this interview with Ken Burgin, Steve describes how he uses Twitter and Facebook to make personal connections with current and future customers – to have conversations, answer questions, and to let them know about future events. He prefers to invest time into social media ahead of traditional advertising and the discounts most competitors rely on - the results have been excellent.