Podknife - 60 - How Airbnb built a cult like brand - with Douglas Atkin by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

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60 - How Airbnb built a cult like brand - with Douglas Atkin

Podcast |: a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.
Publisher |: Luiza Campos
Media Type |: audio
Podknife tags |: Advice,; Brand Development,; Business,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Marketing,; Non-Profit
Publication Date |: Apr 05, 2019
Episode Duration |: 01:00:47

Douglas Atkin, former Head of Community at Airbnb walks us through how to identify your purpose, how to evaluate it to ensure it’s a good one and how to bring that purpose to life which is the hardest part of all and essential to have a cult like brand.

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