Virgin and its mission of changing (travel) business for good…

Allison Daniels, Investment Manager at Virgin (a leading international investment group and one of the world’s most recognised and respected brands), joins John Matson and Bess Chapman in the MouthMedia Network studios powered by Sennheiser.

In this episode:

• Changing business for good
• Taking mundane experience or pain point and turning it into something better
• Making things better from sustainability to safety videos
• Capital intensive investment strategy, legacy and opportunistic
• Taking people to the next frontier
• Virgin Voyages  – new cruise business
• Whensuper-expericed people live and breathe the Virgin ethos and lead a new initiative
• A new way to cruise in a sector hungry for disruption, integrate health and wellness and a beautiful ship designed in part by known designers on land, making ship work for customers, technology plays a big part
• A lot more to be revealed about the ships, and the ecosystem on how the ships are built and limited suppliers
• How new technology and innovation can allow Virgin to make new experiences available
• Opening more hotels, how fit in voyage ecosystem
• Hotels have distinguishing elements making them feel very “Virgin”, such a club that makes it feel like a members club
• All rooms are chambers
• Ships can sail where the hotels are, an entire Virgin experience
• Virgin loyalty program, and creating a structured Virgin ecosystem
• Making venture investments into innovation that have synergy to the general Virgin portfolio such as Ring
• How offerings are changing because you have to do better for the customer has lasted in the industry
• People now know what Virgin stands for
• Brands to admire

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