Day-use hotel rooms with early check-in as a hospitality marketing and revenue hack…

Yannis Moati, CEO of Hotels by Day (gives travelers a comfortable daytime hotel room for half the price of an overnight stay), joins John Matson and Bess Chapman in the MouthMedia Network studios powered by Sennheiser.

In this episode:

• The biggest opportunity hotel revenue management – the idea of reimagining a hotel
• Revenue management is a new science, becoming complex
• New orthodoxies in hotel revenue creation being developed regularly
• Conversation has changed from disinterest to wanting to discuss
• A niche play in nascent sector
• Flexibility of hotel consumption, responding to an on demand society
• A rigid check-in/out schedule doesn’t work for today’s society
• Protocol, tech, marketing funnel to become more flexible one step at a time, because it’s a big operation
• Hotels don’t see this as hourly play – more like a block of time
• Types of hotels that Hotels by Day works with, segmenting customer base based on hotels they have
• Sweet spot are 4 stars, then 3 stars, then 2 stars if they have a record of accomplishment
• Customer acquisition is costly
• A marketing hack to acquire new customers
• Growing organically
• Experience is the key in a day stay
• Being on Shark Tank
• Why Hotels by Day will be the winners by allowing hospitality to join when they are ready
• Barely scratched surface of possible demand, giving it time to grow
• Part of sharing economy, using idle space and making use of it in a different way
• Technology doesn’t allow flexibility and agility to follow trends of modern society in hospitality, don’t have the right tools
• And the reinvigoration of the soul by the sea
• The main drive of being able to help people

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