Almost every one of your customers has a mobile phone - they often use it while they visit your venue. Many restaurants and bars find that 60% and more of their web traffic now comes from smartphones or tablets – there are so many reasons to develop the mobile side of your marketing. 

In this interview, Ken Burgin talks with Greg Hickman of Mobile Mixed. They go through a wide range of steps that restaurants, cafes, clubs and bars should be taking to join the ‘mobile revolution’. Updating the website so it’s useful on the small screen, making sure you will be found on Google local search, SMS promotions to bring in customers, using keyword and short-code campaigns and deciding if you need a separate app (mobile application). There’s a ton of great information in this interview – Greg is one of the leading authorities in the field, and he’s recently released a great E-Book that’s also worth checking out.