min.jpg">Setting the standard for both hand painting and computer aided design with The Style Council…

Joe Castaldo, President of The Style Council (the USA’s leading textile design and service studio), joins Stephanie Benedetto and Samantha Cortes in the MouthMedia Network studios powered by Sennheiser.

In this episode:

• The way business keeps pace with the pace of changing fashion
• How Castaldo’s background as a clothing designer provides value
• The process creative people go through, travel, being able to look at every designer’s work, life, what’s in museums, and on the street, and bring it into what the Style Council does
• Putting together trends, giving the intel to artists who will do the best with it
• Predicting colors, palettes
• Designing prints
• Creating and impacting CAD software
• Going back to handpainting, and how that helps with copyright concerns, products so different than others, and that luxury has expense
• It is like a science project how dyes and heat react to fabrics, and how The Style Council is constantly pushing the envelope with what’s possible
• Castaldo works with 4-5 people who have been there 36 years, and his sense of responsibility and obligation, like family,
• The fight to be organic and natural given the cost
• How working with designers can connect you to the world
• Education vs. spirit of wanting to change the world

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