Building a reputation into a brand… Makeup legend Sonia Kashuk joins Karen Moon at South by Southwest in Austin, TX.In this episode: Breaking rules, mass vs. prestige How the industry is a different marketplace, how it is hard to be a first, and it feels like everyhtings been done, Always room for a great idea, making a difference and doing something new, disruption How Kashuk got into the beauty industry How she was studying design, clothing, got an opportunity to do clothing design, was thrown into makeup, loved it, being involved with the music video for the song “Funkytown” Working with fashion designers, how it was more about not using makeup than using makeup, sometimes not doing something was more important, understanding what’s needed, not needed Being known as the Queen of Clean, working a lot with photographer Arthur Elgort, learning about using makeup to enhance and perfect What matters the most is the performance in skincare, and does it work Both natural and science can be great Holding confidence and being strong about how  you are Skin care will support and own our faces as they are Working with CEW Foundation and rights in the workplace with cancer The post 051 – Sonia Kashuk – Breaking Rules appeared first on Beauty Is Your Business.