Skincare brand for pre & post cosmetic procedures with ReVive Skincare… Elana Drell-Szyfer, CEO of ReVive Skincare ( a luxury skincare brand that combines beauty with the science of skincare) joins Karen Moon and guest hosts Stephanie Flor [Around the World Beauty – Episode 17] and Sue Phillips [Scenterprises – Episode 5] in the MouthMedia Network studios powered by Sennheiser.In this episode: A 20-year-old skin care brand started by plastic and reconstructive surgeon Dr. Gregory Brown who ran the company himself for the first 10 years, and now owned by Tengram Capital Partners How the brand is based on science and tech that he experimented with as a surgeon, help facilitate healing process on skin grafts, and got the idea from Nobel Prize-winning science Product was strong, science, relationships with retailers, loyal customer following, could harness it all give focused attention and make bloom Special price point, packaging, distribution, very luxury What drew Elana to Revive How the word “brand” is loosely thrown around Authenticity speaks to the consumer well with founder involved, and with much credibility On trends, skincare is on fire, color slowed but still growing, fragrance coming back more than anticipated Big brands are up in North America for first time in a long time Younger and younger people getting into BOTOX and fillers – -what that means for industry Used to be you used surgery or BOTOX or products, now not siloed, the consumer today uses a combination of those, and BOTOX and fillers may be a gateway to larger procedures How a Middle Eastern country is double the rate of Brazil for per capita for plastic surgery for women Makeup videos as entertainment and education Beauty and appearance as a part of mainstream culture Being a boss lady The post 050 – Elana Drell-Szyfer of ReVive Skincare – Brands, Beauty, and Bossmom appeared first on Beauty Is Your Business.