A 100% natural, fine fragrance company with charitable ethos… Wendi Berger, Founder/CEO of Pour le Monde (certified 100% natural fine fragrances, vegan, cruelty free, each scent benefitting a different charity) joins Karen Moon and guest hosts Stephanie Flor [Around the World Beauty – Episode 17] and Sue Phillips [Scenterprises – Episode 5] in theMouthMedia Network studios powered by Sennheiser.In this episode: How Pour le Monde means “for the world” Berger reveals her background was not in fragrance, but worked a lot in magazines and around beauty The genesis of the company when she pregnant, when she found that her “beloved perfume” had suspect ingredients in it — and she couldn’t find any great perfumes with only natural ingredients Storytelling around natural and what it means Becoming a “B-Corp” – and being only the fragrance company as a B-Corp in the world B-Corps – Companies doing good, sustainable practices Sourcing natural ingredients from third-world countries Pour le Monde’s three fragrances, a fourth on the way, and how they have done well with beauty editors Each fragrance correlates to a mood Only 450 fragrance notes to work with, couldn’t even use “absolutes” How natural ingredients can age well Being able to learn the story behind a fragrance, and the experience behind why wearing fragrance means something The charities Pour le Monde works with, how they were chosen, and selecting the names around the vision of each charity Envision – multiple sclerosis Empower – guide dogs Together – cancer support The motivation to launch a startup How and why the name Pour le Monde came from a friend Getting into her first store, and that special moment while at a trade show Advice on trade show success The meaning of naturals and absolutes Why 450 notes – specifically The post 049 – Wendi Berger of Pour le Monde – Fragrance, Naturally appeared first on Beauty Is Your Business.