Interactive retail displays… Jared Schiffman, Co-Founder/CTO of Perch Interactive (the leader in physical+digital interactive displays for retail marketing) joins Regina Gwynn, Karen Moon, and Abby Wallach in the Podcast Booth at NRF Big Show.In this episode: The startup journey of Perch Interactive Retailers who are not adapting to the transforming path of retail wont survive Schiffman’s impression and takeaways of NRF, “the biggest show of year” Displaying content that is 80% pre-existing assets/media coming from partners Putting together ideas as solutions for new clients Working out of templates Perch Interactive has developed, not doing software development per client, how it is scalable Customers don’t want a ton of info The ability to be in-store in 6-8 weeks, and being able to update content in as little as 2 weeks, taking execution risk out of the equation Starting simple Getting new ideas by visiting stores and seeing how products are displayed A new product Shelf Touch for sensing high density products, and how that was conceived High value products you cannot touch but can touch glass and interact with product Inspiring persistence in growing a business to success The post 048 – Jared Schiffman of Perch Interactive – Shelf Stories appeared first on Beauty Is Your Business.