Razor for women, designed by women, ingrown-free, irritation-free life, eco-friendly and zero waste… Karen Young, Founder/CEO of Oui Shave joins Abby Wallach and guest hosts Kelly Kovack (Beauty Matter – Episode 24) and April Franzino (Good Housekeeping – Episode 29) in the MouthMedia Network studios powered by Sennheiser.In this episode: Shaving and a new way of thinking about razors How Young came up with idea – raised in Guyana in South America, surrounded by uncles, went through shaving with safety razor, fascinated by the process, and it all stuck with her She started growing hair during puberty, and was covered in razor burn, thought shaving was a horrible thing for women Working at Estee Lauder, considered the feeling of luxury women are used to and researched and found safety razor history How the razor does not pull hair up and cut some closer, the hair grows back evenly which feels smoother Multi-blade razors have a lift and cut mechanism, but end up with ingrown hairs and razor burn Educating women on razors and shaving, in the past women were just given colored razors and scented foams, but have been paying more Oui Shave is about to develop a new razor So many ingrown hair treatments are not natural or effective, so Oui Shave is developing a solution The jumping off point to starting her own company Funding the business, customer funded, then by success with the WeWork Creator Awards The challenge of showing the way for paying a higher price for luxury experience when woman used to something cheap at local drug store The substantial weight of the razor Customers started helping promote Communicating with customers to continue to develop the product Young wants old school barbershop pop-up stores Ending up in beauty industry and packaging design, from having a small company focused on textile design, and how she ended up at Estee Lauder The healing power of jade with Gua Sha   The post 047 – Karen Young of Oui Shave – The New Smooth appeared first on Beauty Is Your Business.