As an immigrant entrepreneur, who founded a successful digital marketing agency, Alexander Kesler gives back many ways One way is to uplift his 25 Romanian employees who are on rotation to work with his 25 Boston employees at his digital marketing agency – They say that their lives are changed forever.  Regular listeners know that this podcast seeks to “encourage entrepreneurship in emerging markets”. I regularly ask guests for their input on how to accomplish that.  A pragmatic answer I receive is: ‘Yes, in developing countries, there is corruption and red tape, but what can be done right now is to focus on teaching people how to practice business better. Alexander Kesler, my guest today, has been doing exactly that for over 3 years.  His family emigrated from Russia, right after high school, to avoid persecution and to find better opportunities here. He attended college at Babson, in Massachusetts, His current company InSegment, and Inc. 5000 Company, provides the full suite of digital marketing services, enjoys a large roster of impressive clients. I’m excited through this interview to discover how others can learn from his unique perspective and business success. For example:  At InSegment they serve customers faster and more creatively, by having his employees in the same room. They can quickly resolve the issues for multiple clients, rather than relying on Skype or virtual calls. Plus, they like the camaraderie of working in a team, with all its help and support.  “At the end of the day”, Alexander says: “we are human beings.” Alexander grew up in Moscow, with wonderful memories of attending plays there every week, a tradition he tries to keep, until today. After he graduated from a physics and mathematics high school in Russia, at the age of 16, his family came to America. He credits his upbringing in Moscow for giving him his extreme work ethic.  He learned mathematics from his father, an engineer, and the love of arts from his mom.  From his grandparents he learned, what was good and what was not good, they could answer all of the questions that a young boy has. Alexander puts a strong emphasis on ethics for his company, which services a large number of impressive clients in New England. How does he work with clients:  “Clients want to know what’s going on, how to fix a problem? We’re look at everything all the tracking, cost per lead, cost per conversion, cost per sale, and cost per opportunity. Then we come back and say: “okay here is what is going on “and here is how to fix it.  Here is how to implement it, and here’s what you can expect once it’s implemented. Then we have another client for many years?” “With ourselves and with our clients, we always stay with the truth. If they ask us to use a metric that would misrepresent their performance, we tell them ‘No, we don’t live in a made-up world!’” I asked Alexander, if you could change one thing in the world, what would it be and how would you go about it? “I want to give talented people who don't have access to resources help to realize their potential. I would provide them with high quality distance learning and a marketplace for businesses to connect to talent - to meet individuals that would typically be beyond their geographic or socio-economic reach.”   TRANSCRIPT I assure you that the people that are working with us in Romania are forever changed. We spread our culture, our work ethic, our principles, our rules and best practices right into all of the elements of their work.   (0:26-0:49 Introduction) Alexander Kesler founded a digital marketing agency, inSegment, in Boston 9 years ago. The agency is growing because Alexander’s 50 employees insist on majoring how their work benefits their customers. Both customers and employees speak of Alexander as someone who truly cares about technology, about being a good partner and about them. He was born and raised in Moscow,