Fragrance subscription service Scentbird offering a 30-day supply of designer fragrance monthly… Mariya Nurislamova, Co-Founder/CEO of Scentbird, joins Regina Gwynn and guest host Kelly Kovack (Beauty Matter – Episode 24) in the MouthMedia Network studios powered by Sennheiser.In this episode: Why Scentbir d, and what’s the reason it needs to exist A fragrance discovery platform that is digital Disrupting the status quo of fragrance discovery, which is in person, sprayed in face The goal to bring fragrances digital Helping people discover what they should be shopping for next A monthly supply (about 120 sprays, allowing users to “date” fragrances before “marrying” them Incredibly strong adoption and building a robust community Smart Search, a visual recommender with multiple categories Scentbird’s audience wants a portfolio of scents, not just one or two Scentbird went through two accelerator programs Pitching the passion, and adapting to the investor audience, and having enough activity that you can get through the no’s for the yes’s Raising investment rounds as a woman And traditional Russian fare for snacktime Data informed how the platform functions, a quarter of a million subscribers means a lot of data Collecting a lot of crowd sourced data on each fragrance that is shared back to the community Early user growth hacks, including influencer marketing How Scentbird is like 30 tech companies all in house What’s next for the company The post 045 – Mariya Nurislamova of Scentbird – That New Scent Thrill appeared first on Beauty Is Your Business.