Do you use email marketing? Do you have an email newsletter? Just like any digital or social effort, email marketing takes creativity, and persistence. You need to be consistent and that’s not easy. In the spirit of full transparency, I spent a few weeks recently burning down my email list. Now, I have a small list of people that are interested enough that they said, please keep sending me emails. The thing I have to do now is think differently about how to create interesting, engaging, maybe even moving messages for that dedicated list. What are you doing with your emails?

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