Heyo Zengineers. Welcome back for a ride through the thick cloud of confusion around the modern accessibility of trustworthy information. In this episode we tackle this difficult question by analyzing what an expert really is.

Does the word expert create specific imagery in your mind? Do you picture a parent, sibling, or friend? How about a teacher, professor, or professional confidant? Maybe you picture a coach, actor, or president! Whatever you picture when you hear the word “expert,” know that you’re probably thinking about something different than the person down the hall. This is a complex and subtle discussion and everyone will have their own opinions, perceptions, and world views.

Expertise is something we all chase throughout our lives, and it’s something we value tremendously in other human beings, but ... what really is it? How do you obtain expertise? Who should you trust and why? What are the implications of applying this label to other humans?

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