One thing we know for sure: Facebook never stops changing. And the days of relying on it for ‘free marketing’ are almost over – very few of the posts on your business page are actually seen by fans – as few as one in twenty! The message is clear – ‘don’t build your house (the marketing campaign) on rented ground (you don’t own Facebook)’. A different strategy is needed.

In this interview, CJ Hudson of Stencil, a social research and strategy agency, looks at a number of hospitality businesses on Facebook – their strengths and options for better results. The key issue for him and his clients (and for you) is how to move people from a casual connection on Facebook (click Like) to engagement (like, share or comment on updates) to making a sale – book a table, attend an event or visit and pay. CJ has an enormous range of experience with Facebook promotions and advertising – you will find this podcast packed with useful information.

You can also view this as a video, where the audio matches up with all the Facebook pages we are discussing – it’s on the Profitable Hospitality page for members.

Pages discussed include Mona Vale Hotel, Nathania Springs Weddings, Cornersmith Cafe and Appliances Online – all examples of well-managed Facebook content.