Skincare advisor that analyzes your DNA and lifestyle with artificial intelligence, and the journey of founding a startup… Sindhya Valloppillil, Co-Founder and CEO of SkinGenie, joins Karen Moon and guest host Deanna Utroske [Cosmetics Design – Episode 14] in the MouthMedia Network studios powered by Sennheiser.In this episode: How companies make unsubstantiated claims Valloppillil shares how SkinGenie personalizes products using AI to create a product to address a person’s unique genetic traits DNA testing with blood, saliva, or cheek swab tests Most people don’t know how to effectively read ingredient lists SkinGenie is a tool to help buy the right products The app does work for customers without the DNA component, using lifestyle questions, but is not as powerful. With DNA, a seamless login for 23andMe, the customer can click on the “My Products” section of SkinGenie app and rank products 0-10, plus ratings How SkinGenie was started by two scientists, including a genomics expert, built the algorithm together, used clinical studies that look at mutli-genetic variants for analysis How most competitors only use a single trait for analysis, but SkinGenie’s approach offers more convincing and robust science SkinGenie’s direct to consumer app and the enterprise services platform (brands, retailers spas, media companies) A snack of Kati Rolls (Indian Street food) for snacks, Valloppillil’s career journey working on a global brand image team, then working on an innovation team, then Neutrogena, then a larger company that which was run like a startup, leading product and marketing, then the company was acquired by P & G The first men’s grooming brand to go online and went global Starting a company named Helix, which was a difficult time, competing against men for fundraising, and how it is about who your know, not about traction How a parental suggestion for therapy re-motivated Valloppillil When writing an article about fundraising and women led to being banned by Business Insider and doors opening, then she went from snarky to journalistic style An amazing story about The Art of Shave and acquisitions and a brand family and competitive brands – and the same company being bought back twice And the most emotional moment on the show to date The post 041 – Sindhya Valloppillil of SkinGenie – The Beauty of DNA appeared first on Beauty Is Your Business.