Everyone wants their business to show up at the top of page 1 of a Google search – some do and a lot don’t. No-one knows the exact formula Google uses to work out the position, but there are a lot of steps you can take to improve your ranking. If you serve steak or pizza, where are you on the Google search if you do a search for those words, combined with your location? You also need to show up prominently if the seach is done on a mobile phone, and that requires some different tactics. 

In this interview, technology and web expert Scott Thomas of AboutTheInn.com shares his insights and experience from working with a wide range of local hospitality businesses. In preparing for the interview, we both searched for businesses that had claimed their Google+ Local listing – it was a shock to have so much difficulty finding any! We discussed one good example, Le Kiosk Restaurant in Sydney, Australia, and let’s hope a lot more businesses take advantage of this service after listening to the interview.

Make sure to use the wide range of online marketing resources at the Profitable Hospitality Online Marketing Department.