Choosing the right fabrics for personal styling…

min.jpg">Alexandra Suzanne Greenawalt, Founder of Alexandra Stylist, joins Stephanie Benedetto and Samanta Cortes in the MouthMedia Network studios powered by Sennheiser.

In this episode:

• Fabric is important as personal stylist
• Today’s consumer is more educated, more interested in fabric content
• Prices going up made consumers more conscious of the nature and origins of fabric
• Greenawalt’s target and origins of customers, all on a mission, someone who has been through a change (jobs, divorce, weight change, inner issues, etc.) take a look at closet, what they’ve been doing isn’t working, wanting to change and feel better.
• How clothing is sized unevenly all over the world
• Brands are not employing internal stylists enough, not matching what consumers want with what is displayed and in inventory in physical retail stores
• How her book came about
• min.jpg">A lot of people talking about dressing for cheap, look like a lot, or high end, very few talking about real woman in the middle who wants to just look good every day
• Made in America and sustainability, and customization—how does this play into
• Greenawalt’s styling process and selections
• Why shoes are the number one pain point of clients
• The price of being visible, and Greenawalt’s strangest business experience
• A secret passion, and kicking the door down for success

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