Podknife - 034 | "Inside the Agency" Series | Part 2: Creative Direction | Marcus Wesson, Chief Creative Officer| Dailey by Commercial Grade Podcast

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034 | "Inside the Agency" Series | Part 2: Creative Direction | Marcus Wesson, Chief Creative Officer| Dailey

Podcast |: Commercial Grade Podcast
Publisher |: Christie Bishop
Media Type |: audio
Podknife tags |: Advertising,; Business,; Careers,; Interview,; Management & Marketing
Categories Via RSS |: Business,; Careers,; Management & Marketing
Publication Date |: Sep 30, 2019
Episode Duration |: 01:09:30

Marcus Wesson, award-winning Chief Creative Officer of Dailey Advertising in LA, joins Commercial Grade to talk through the ins and outs of creative production, what it takes to makes an award-winning campaign (think: Carls Jr. burgers & bikinis!) and how he evolved from a junior art director to CCO of a major ad agency. Marcus and Christie also talk through the time they, unbeknownst to them, pitched against each other to win the Call of Duty: Modern Warfare account.

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