Turning social media activity into sales is different to direct selling over the phone or at the table. First you need to Connect with people (Facebook fans, email addresses, Twitter followers, LinkedIn connections), then Engage them with interesting and useful content, then Convert them into customers who visit or buy from you online.

In this podcast Ken Burgin outlines dozens of social media tactics you can use to turn online social activity into sales – they’re taken from the detailed Christmas Social Media Marketing Plan on www.ProfitableHospitality.com. Like all good plans, you need clear goals and an overall strategy to create measurable results.